Building connections in a complex healthcare landscape requires more than facts. It demands stories that resonate with both head and heart.
Services
• Casting • Media Production • Post-Production
Trust Through Partnership: Kaiser Permanente Colorado and Spearca Communications Transform Healthcare Storytelling
Kaiser Permanente Colorado faced a multifaceted challenge:
They needed to demonstrate medical excellence while highlighting the human side of integrated healthcare. Success meant going beyond traditional healthcare messaging to create authentic connections with members and prospects.
Our strategic assessment revealed a key insight.
The most powerful way to showcase integrated care wasn't through corporate messaging, but through the voices of those who live it daily: physicians, staff, and members themselves.
In partnership with Spearca Communications, we developed a comprehensive media approach centered on authentic storytelling. Through 21 distinct video narratives, we captured the full spectrum of Kaiser Permanente Colorado's care model. Each piece balanced technical expertise with personal connection, from cardiac care to mental health services.
Our collective model proved essential for this complex production.
We assembled specialized teams for each story type, whether filming delicate member testimonials or creating dynamic medical procedure demonstrations. This flexibility allowed us to maintain consistent quality while adapting to diverse healthcare environments and sensitive subject matter.
Visual storytelling became our primary tool for demonstrating integrated care.
We used bold colors and unexpected camera movement to bring energy to medical subjects. Cinematic techniques transformed technical content into compelling narratives. Most importantly, we let real people tell real stories, capturing genuine moments that reflected Kaiser Permanente Colorado's commitment to personal care.
The impact extended beyond marketing objectives.
These stories became valuable tools for member education, staff training, and internal communication. By documenting real experiences across specialties, from clinical pharmacy to orthopedics, we created a library of content that serves multiple organizational needs.
This project demonstrates how strategic media production can transform complex healthcare messaging into meaningful connections.
Through careful attention to both technical excellence and human emotion, we helped Kaiser Permanente Colorado show rather than tell the value of integrated care.
Credits
Spearca Communications
Maggie Spain
Coco Media
Executive Producer: Bryan Harris
Producer: Danielle Smit
Camera Operators: Brook Aitken
Camera Operator: Joe Movic
Camera Operator: Nick Bruso
Camera Operator: Fred Garcia
Audio Operator: Brad Dunn
Audio Operator: Drew Levinson
Gaffer: Jason Tahara
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Special Thanks
The Kaiser Permanente physicians and staff who have shared their expertise and medical knowledge.
The Kaiser Permanente Members who have so graciously shared their stories and opened their homes to us.
The Spearca Communications team for working with us to deliver a great product.